Destination guide

HIGHLIGHT

Simone Suss, Founder and Director of design firm Studio Suss, reveals how to nail your in-store layout.

Do have a neutral backdrop that shows the merchandise in the best light. Merchandise will change with the seasons so it’s important to have something that will make all merchandise look good.

Don’t think that neutral needs to be boring. Keep it interesting.

Do add interesting brand elements.

Don’t be afraid to use colour, just find ways of incorporating flexibility if the palette changes.

Do use interesting and on-brand finishes and colours. Floors, walls and even the ceiling provide
ample opportunities to embed the brand into the space.

Don’t forget about the regulations – it’s really important when specifying for boutique interiors.

Do embrace the architectural details of the space; this will keep it unique and Director.